{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Experimentation Edge","title":"The 2% close rate increase that turned Ford Credit's product teams into believers","html":"","width":"100%","height":180,"duration":2211,"description":"SummaryOn this edition of The Experimentation Edge, Ashley Stirrup talks with Geoffrey Bell, Experimentation Product Specialist at Ford Credit, about building an experimentation practice inside a captive auto lender. Geoffrey shares the losing test that earned his program credibility, the \"experimentation piggy bank\" he picked up at Microsoft, and the breakthrough of connecting online experiments to offline dealership receivables. The throughline: a program proves its worth not just by the wins it ships, but by the expensive mistakes it prevents and the revenue it can finally trace. It's for product managers, data scientists, and growth leaders who want experimentation taken seriously by the business.Chapters00:00 Intro01:15 Geoffrey's path: Lowe's, Microsoft, Ford Credit07:15 How Ford Credit fits with Ford Motor10:15 The teams behind every Ford Credit page15:15 The vehicle selector test that lost on purpose19:15 Why feature placement beats feature ideas21:15 Personalization and the shrinking-audience problem25:15 Telling the story when a test loses30:45 Connecting an online test to an offline car sale33:55 The experimentation piggy bankTakeaways1. Losing tests often create more value than winners because they stop expensive mistakes before they ship.2. Measure experimentation two ways: the revenue you earn from wins and the revenue you save by killing bad experiences.3. A feature that fails early in a flow can succeed later; placement and timing often matter more than the idea itself.4. Connecting online experiments to offline outcomes like receivables turns a small lift into a number leadership cares about.5. When you struggle to land a result, lead with the story of what the customer did, then bring the numbers.Connect with the GuestLinkedIn: https://www.linkedin.com/in/geoffrey-bell-62a03617/ Website: https://www.ford.com/finance/SponsorGrowthbook helps you ship features with confidence by bringing experimentation and feature flagging into one open-source...","thumbnail_url":"https://img.transistorcdn.com/D9kLs0HSsqR4ttk_5ESEdC1jX-wmD76GK-OHmb3a9B8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YTFk/MGU1MjJlODhlNjJh/MTdlZTZkN2Q1ODY5/OTdjYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}