{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Purpose 360 with Carol Cone","title":"Better Care for a Better World with Kimberly-Clark","html":"","width":"100%","height":180,"duration":2212,"description":"Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.Listen for insights on:Inspiring innovation with purposeActivating brand purpose to challenge stigmasOpening social impact work to other collaboratorsCreating and maintaining a purpose-led, performance-driven cultureResources + Links:Alison Lewis’ LinkedInKotex She Can InitiativeVideo: Kotex’s Female Football Referee Ad“Kotex and South African Pop Star Create 'She Can Anthem' to Challenge Period Misconceptions”Wall Street Journal: “Kotex Decides Women’s Blood Is Red, Not Blue”Toilets Change Lives Program","thumbnail_url":"https://img.transistorcdn.com/8qgkWD8qpw3nztlje3wOB0Xuh6ozp_u-r5gRoTC4yrI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzMTkzLzE2NjA0/MjAwMTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}