{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Mark Butler Show","title":"EP42: The CFO's perspective on why, when, and how to raise your coaching prices.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c38b6c9e\"></iframe>","width":"100%","height":180,"duration":848,"description":"A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is (\"Raise your rates!\"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation.","thumbnail_url":"https://img.transistorcdn.com/uT5tn3bH-hxdUI2sTt-TEE0H1R4stxC1-PpGtgBE9gw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk0MDcvMTU4NjQ0/NjQzMS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}