{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Mostly Legal Podcast","title":"Avoiding Random Acts of Law Firm Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c3b6843c\"></iframe>","width":"100%","height":180,"duration":2268,"description":"In this episode of Mostly Legal, Amanda and Rob sit down with John Byrne, President of the Legal Marketing Association and CMO of the mid-sized law firm Gould and Ratner, to talk all things legal marketing, from the basics of building a brand to avoiding “random acts of marketing.”John brings his trademark humor and deep industry insight to a wide-ranging conversation that covers:What small and mid-sized firms get wrong (and right) about marketingHow current clients drive 80% of new business and how to engage them betterThe difference between CRMs and ERMs (and why even your Outlook inbox holds untapped marketing value)How business development is evolving for younger attorneysAnd… a classic RFP horror storyWhether you're a legal admin, firm leader, or aspiring marketer, this is a must-listen conversation packed with practical tips, strategic guidance, and a few laughs.","thumbnail_url":"https://img.transistorcdn.com/h9wYHyH6uQpYyDmF6EoAsI27Xy__Od9CEEevL75wjVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOTUy/MDg1N2Q4YTNmY2Zm/ZDcyMjc1YWQxNjJh/ZmU4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}