{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 193: Doing More With Less: How Small Business Owners Take A Minimalist Approach","html":"","width":"100%","height":180,"duration":1489,"description":"\n\n\n\n\n\n\n\n\nImagine you want to get stronger.\n\n\n\nWhat do you do?\n\n\n\nIf you’re like me, you’d head to the gym, grab some dumbbells, and start squatting, pressing, and curling as many times as you could until your legs and arms felt like they wanted to fall off.\n\n\n\nIt turns out… more isn’t always more when it comes to the gym.\n\n\n\nAnd more isn’t always more when it comes to your business, either.\n\n\n\nNow, repping it out at the gym isn’t necessarily a bad thing. There’s a time and place for focusing on lifting a weight more times.\n\n\n\nBut it’s not the most efficient way to get stronger.\n\n\n\nIt absolutely blew my mind when I learned that, if I want to get stronger, I should focus on lifting heavier weights just 1-5 times per set. Yes, just 1-5 times.\n\n\n\nFor instance, in 2018, I set a goal of doing 10 unassisted, uninterrupted pull-ups in a row.\n\n\n\nBefore I knew better, I would try to get as many pull-ups as I could every time I was near a bar.\n\n\n\nThen, I started doing some research. You see, the best way to hit this kind of strength goal isn’t—shocking enough as it is—to wear yourself out in one or two sets.\n\n\n\nIt’s to pull way back and instead, try for 5 sets of 3 or 4 sets of 4. Then, slowly over time, increasing your sets and reps until you can manage the goal.\n\n\n\nBy focusing on low numbers, you’re actually able to increase your results.\n\n\n\nAnd even better? You don’t feel nearly as spent at the end of your workout.\n\n\n\nThe reason I bring all this up is that some of the most profitable businesses that I’ve had the privilege to examine operate in this sort of fewer reps for more results kind of pattern.\n\n\n\nThey focus on efficiency. They concentrate on a few key actions. They value rest and space.\n\n\n\nAs you might know, we have a community-based business model that invites small business owners into a private network where they can have candid conversations about making their businesses better, just like we do here on the podcast.\n\n\n\nIn the beginning, we really wanted to...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}