{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Confessions of a Shop Owner","title":"Ep 121 - Marketing Call #2 | Are Your Advisors Accidentally Turning Customers Away?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c3d1a661\"></iframe>","width":"100%","height":180,"duration":3723,"description":"Mike Allen sits down with Carry-Lynn Rodenberg of Turnkey Marketing for Marketing Call #2, and this time they dig into what happens after your marketing actually works. Mike shares the numbers from his shops—including nearly 2,700 inbound callers in September, roughly 550 unanswered calls and a call-to-car conversion rate of only about 33%—and they talk about how much revenue can disappear when advisors accidentally repel customers. They also discuss handling negative Google reviews, why customer retention may be more important than buying more leads, ways to fill an empty schedule, and why overwhelming customers with massive estimates can sometimes hurt long-term relationships. Carry-Lynn also explains how Google and other AI tools are changing local search, why shops need to be prepared for AI-generated phone calls and why lazy AI use may eventually make every business sound exactly the same. The big question throughout the episode: Do you actually need more marketing—or do you need to stop wasting the customers you already have?\nTimestamps:\n00:00 – How Advisors Accidentally Push Customers Away\n01:08 – Mistakes Happen—Your Response Matters\n09:34 – Google Reviews & Rebuilding Reputation\n11:48 – How to Respond to a Bad Review\n13:37 – What Mike Learned From His Negative Reviews\n15:46 – You Paid to Make the Phone Ring—Now Convert It\n18:44 – Measuring Call-to-Car Conversion\n20:48 – Mike Missed 550 Calls in One Month\n23:46 – Google’s AI Is Calling Repair Shops\n28:46 – “Be Nice to the Robot” 😂\n30:42 – Could AI Capture 100 More Cars a Month?\n32:50 – Is a Huge ARO Destroying Customer Retention?\n34:49 – Only 24% of New Customers Came Back\n39:59 – How to Win Back Lost Customers\n43:16 – What to Do When Next Week’s Schedule Is Empty\n48:01 – Easy Customers Already Sitting in Your Database\n49:35 – Marketing Priorities for a Smaller Shop\n53:34 – The Most Alarming Thing About AI Marketing\n57:10 – Bad Marketing Decisions & AI Slop","thumbnail_url":"https://img.transistorcdn.com/TGFdk8p3lwIqG6-Zxu0zdS85-eMxgjWH_ROpDgligzo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYmUy/MTMxZmUzN2Q5Mzkw/YTgxMDliZDViN2U3/N2Q1ZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}