{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c3fd72ad\"></iframe>","width":"100%","height":180,"duration":1879,"description":"In this episode of The Negotiation, we talk with Elizabeth Campbell, Senior Director, Global Marketing Communications @ Kollmorgan, discussing her experiences working in marketing and communications within the Chinese market. Elizabeth considers the building of their digital marketing capabilities to be a “critical part of the overall growth strategy” for success in China. We dive into the pay per click differences between the west and east; we talk about her experiences building on the ground marketing teams in China right down to the job description and discuss how data is gathered in China and leveraging custom-built analytics software to translate it.","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}