{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Forward","title":"050 Bobby Gillespie: Making Agencies More Strategic & Memorable","html":"","width":"100%","height":180,"duration":2267,"description":"Hey everyone, today I'm joined by Bobby Gillespie.\n\nBobby is a hands-on, no-BS brand strategy and marketing advisor.\nBobby has spent years helping B2B brands clarify their messaging, strengthen their positioning, and create brands that actually stand out. With a background in agency leadership and brand strategy, he knows what works—and what doesn’t—when it comes to differentiation in a crowded market.\nI wanted to bring Bobby on because agencies often struggle to clearly articulate their value and stand out from competitors. He’s seen it all when it comes to branding mistakes, and today, he’s breaking down what agencies should do instead.\nIn this episode, we discuss:The biggest mistake B2B brands make when trying to stand outHow agencies can fix vague messaging and make people say, “Tell me more”How to shift from being seen as vendors to true strategic partners…and more.You can learn more about Bobby on LinkedIn.\n-----------\nNo one was asking for another community. But I've made one anyway.\nSo what's different?\nThe Dynamic Agency Community is designed around access rather than content.\nAccess to peers who've done it before.\nAccess to experts who've designed solutions.\nAccess to resources that have been battle-tested.\nAnd right now, the price for founding members is only $97/year.\nJoin today so your agency has immediate access to everything you need to grow.\nYou can join at DynamicAgency.Community. \n-----------\nHiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.\nThis is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.\nYou can list your open positions for free at AgencyJobHub.com.\n-----------\nOur friends at Parakeeto have a...","thumbnail_url":"https://img.transistorcdn.com/99f3GOOo4P0qUfXrSNZBIKh9Wgcfi9EJl0SvdLLBXZk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjM1LzE3MTEw/NDMxODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}