{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lay of The Land","title":"#265 Daniel Asbury & Ben Goehner — Western Dominion","html":"","width":"100%","height":180,"duration":3993,"description":"Daniel Asbury and Ben Goehner are co-founders of Western Dominion Land Company, a vertically integrated housing platform combining land acquisition, large-scale community development, and structural panel manufacturing all under one roof.\n\nIn our conversation, we explore why the collapse of smaller and midsize homebuilders after 2008 left entire communities without meaningful new housing supply, and why Daniel and Ben believe the next generation of housing companies will need to manufacture, develop, finance, and deliver homes as an integrated system.\n\nWe talk about the economics of attainable homeownership, land banks and public-private partnerships, the role of structural panel manufacturing, rebuilding the middle market of American homebuilding, and Western Dominion's ambition to take what they've proven in Mansfield and scale it across Ohio and, ultimately, the country to help rebuild the American Dream of homeownership\n\nDaniel and Ben are refreshingly candid about the state of the housing market, the structural problems they believe are holding it back, and what it will actually take to build at scale, making this one of the more educational and insightful conversations I've had on housing.\n\nPlease enjoy my conversation with Daniel Asbury and Ben Goehner.\n\n00:00 Introduction to Western Dominion and its mission\n00:14 Introduction to the housing challenge in rural America\n00:50 Founders' backgrounds and how they met\n02:51 Ben Goehner's background and approach to land banking\n03:20 The distinction between affordable and attainable housing\n04:54 The collapse of small builders and market gaps\n06:04 Western Dominion's approach to land and construction\n07:00 The organic growth of their project and national potential\n08:02 The importance of manufacturing and scale\n11:05 Addressing land bank and public-private partnerships\n11:57 Research efforts and university studies on rural markets\n13:58 Innovations in modular and panelized building methods\n16:00 Government...","thumbnail_url":"https://img.transistorcdn.com/83f-43Wz3A8u4303ZUZ8sIr3iY-45NuHaXW4rZCGBA0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MTMwLzE2Mjg3/MTAwMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}