{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HOLDco","title":"Consumer Products M&A: What Middle Market Founders Need to Know","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c488a84f\"></iframe>","width":"100%","height":180,"duration":425,"description":"Selling a consumer products brand is rarely as straightforward as founders expect. This episode breaks down what actually drives valuation, how earnouts can erode deal value, and why preparation is the most underrated advantage in middle-market M&A.","thumbnail_url":"https://img.transistorcdn.com/RJDGimILt7OboM9rk-iTrx7MSJcajG2Pa1ouGSk6J7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mODUw/MmUwZDY3M2YyNDlj/YjlmMTlhMmZjZGNi/Nzg4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}