{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Connect To Market","title":"Bill Kenney: Trade Show Masterclass - Episode #39","html":"","width":"100%","height":180,"duration":3232,"description":"How can booth design and messaging transform your trade show results?In this special episode of Connect To Market, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.Bill breaks down why traditional booth setups often fall short and how a customer-centric approach makes all the difference. He shares how focusing on pain-point-driven messaging, like asking direct, relatable questions, can immediately attract qualified prospects. Bill also emphasizes the importance of keeping booth designs clean and simple, ditching cluttered text and irrelevant graphics for bold headlines that speak to real customer needs. Plus, he explains how to train your team for short, high-impact conversations and collect the right data for post-show follow-up.In this episode, we cover:Why customer-focused booth messaging outperforms company-centric designsThe power of short, strategic conversations over lengthy sales pitchesWhy cluttered booths and generic giveaways can hurt your brand presenceBill’s framework for turning trade shows into high-performing lead gen channelsIf you’re ready to transform your trade show booth into a lead-generating powerhouse, this episode is packed with actionable insights you won’t want to miss!🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of Connect To Market.Connect with Bill:LinkedIn: https://www.linkedin.com/in/bkenney/  MEET Company website: https://meetroi.com/ Blog: https://meetroi.com/blogs/  Belly 2 Belly Podcast: http://meetroi.com/podcast/  Softland Partners Company website: https://softlandpartners.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/01kCcPP1ib9MSE9aNb5SQa Apple Podcasts: https://podcasts.apple.com/podcast/connect-to-market/id1822777920 Amazon Music:...","thumbnail_url":"https://img.transistorcdn.com/KGx4-BCjpGbp-E_DEDOku79tqQ_1dY9T5ogWaJ3I3S8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODRk/OTAxZmYwOTcwOTcy/ZGNhZTYwYzc3M2Iz/NWQ0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}