{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Real Estate Addicts","title":"#140 - Selling Out Buildings Without Putting them on the MLS w/ Crystal Chieregatti","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c49629e4\"></iframe>","width":"100%","height":180,"duration":2626,"description":"Guest Crystal Chieregatti of Choose Boston Brokerage joins for a fiery rent control debate, including Marc's contrarian case that if Massachusetts must adopt rent control it should be strict and immediate rather than a slow creep that scares lenders and equity capital into fleeing to Florida. The heart of the episode is a masterclass in selling new construction during the build. Branding each project like a mini-business, a Domino's-style \"pizza tracker\" website to keep buyers engaged after P&S, seller-paid rate buy-downs, and using Zillow new construction plus Instagram to put units under agreement without ever touching the MLS.","thumbnail_url":"https://img.transistorcdn.com/LFCu2Fmmd4DpYs4c6TWeybzKeu10b_8iRdF1y1ymuF0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YzQx/YmQyYTRkMjE5NTcx/OTRhOGRjZWE2MTdi/Njc5NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}