{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"262 How CPAs Can Build a Product Ladder","html":"","width":"100%","height":180,"duration":532,"description":"Hey CPA firm owner, glad you found the podcast. \n\nIf you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. \n\nIf you like the podcast, join 1300+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: \nSubscribe here: geraldinecarter.com/subscribe\n\nReaders say they love it because they’re short and on point.\n\n…\n\nTHIS WEEK’S EPISODE\n\nIn this week’s episode, I talk about the idea or concept of a product ladder and what it looks like to build one. \n\nA product ladder is a useful tool or concept that when you put it in play, can help you convert more prospects into clients more easily, and it gives you visibility into the warmth of your pipeline of prospects. It also filters in higher quality clients while filtering out less well-fitting clients, and it does those things while generating revenue. \n…\n\nREFERENCED EPISODES\nListen to these two episodes for rungs that can go on a product ladder:\n250 Productized Services: Sell Your Expertise, Not You Working\n251 Digital Products: Sell Your Expertise, Not You Working\n\n…\nWant to get your life back while protecting your revenue?\nHere are a few ways I help overworked CPAs:\nGET LOTS OF ANSWERS FAST\nFor the solo CPA with a bunch of rapid-fire questions they want answers to, like:\nHow high can I go on prices without sending my clients running?\nWhat do you think of my niche?\nHow do I upsell my legacy clients?\nWhat’s the script for talking to prospects about higher-level and Advisory services?\nWhat do I put in my tiered packages?\n\nBook a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say...","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}