{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"All Play w/ Ryan Hefner","title":"008 — A Focus on Interest","html":"","width":"100%","height":180,"duration":500,"description":"Just a quick one on a mindset that I have been trying to apply to the things that I have been working on, or committing to, in 2024. The concept revolves around two requirements to meet when committing to a project/client/etc. Those two requirements are, the project either has to be interesting, whether that is interesting to work on, an interesting topic, or potentially an interesting technical challenge. Or, alternatively, but not mutually exclusive, would embarking on this project/collaboration/client engagement generate interest (ie. make money/margins) both in the short-term, but also potentially in the long-term or over time.\nIn a perfect world, the project(s) would both be very interesting, while also providing the potential to earn a healthy level of interest over time. At least, that is my goal with the personal projects that I am working on, and plan to work on in the future.\nAnother thought that comes out during this episode is some reflection on the debate of working on multiple things, or going all-in on a single project. I am of the mindset that the people going “all-in” on something are potentially leaving money and some optionality on the table when they abandon an existing user base to pursue a new niche customer market that no longer aligns with the initial product offering. A few questions that I have been debating as I hear people weigh-in on this topic are:\nWould potentially maintaining that existing product, while exploring a new target customer with an altered, or new product, really impact the success of the new initiative?\nWould maintaining the existing customers, even if growth is plateaued, allow for you to retain them and the current MRR while supporting the development of the new product?\nIf the new initiative is not a success and you potentially want to re-engage with the previous customers that you abandoned, is there even a pathway back to your previous state?\nI hope to be able to explore and play with some of these questions as I...","thumbnail_url":"https://img.transistorcdn.com/LYyRvriSni7Y1t-MJA9HyD38LZglGYnuZZf4lLm4Sj4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTQz/M2Q0OGRmNTU5MWM3/Y2M4YzM3NzRmNTBk/YWIxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}