{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"PCMA Convene Podcast","title":"Series: Forward Thinking at 40: Dave Lutz on the Ideas That Still Matter","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c51984bf\"></iframe>","width":"100%","height":180,"duration":2662,"description":"In this Season 12 episode, longtime contributor Dave Lutz, CMP reflects on four decades in the events industry, sharing sharp insights on how conferences have evolved from broad gatherings to highly targeted, attendee-centric experiences. He explains why proving event value has never been more critical, how networking—not content—remains the primary driver of attendance, and why participation metrics are a key indicator of success. \nLinks:\n·       5 Marketing Strategies From the Savannah Bananas: https://www.pcma.org/marketing-strategies-savannah-bananas/\n·       What ‘All the Feels’ Means for Meetings: https://www.pcma.org/all-the-feels/\n·       Challenge Organization, Attendees with Wisdom Conferences Sessions: https://www.pcma.org/wisdom-conference-sessions/\n·       More Forward Thinking articles:  https://www.pcma.org/category/convene/plenary/forward-thinking/\n \nFollow Convene:\nLinkedIn: https://www.linkedin.com/showcase/pcma-convene/ \nInstagram: https://www.instagram.com/pcmaconvene/ \nYouTube: https://youtube.com/@pcmaconvene \nMedium: https://medium.com/@convenemagazine \nX: https://x.com/pcmaconvene  \nContact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.\nSponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/\nMusic: Inspirational Cinematic Piano with Orchestra","thumbnail_url":"https://img.transistorcdn.com/cKgywpWpR6kBWgOY0OY1JIr_4aW1CqDmbwn_8qdPmhs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MGM1/YzY0YzBiOGNiN2Yz/ODIxNjRiY2M2MWQ1/ZjZjNS5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}