{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making the Museum","title":"Lost in Translation: The Multilingual Museum in the Age of AI, with Will Lach","html":"","width":"100%","height":180,"duration":3663,"description":"Can AI be trusted to translate all our museum catalogs, artwork labels, and gallery guides well, by itself? (Hint: Nope. And we’ll find out why.)\nCan a machine capture what an artist really meant? What happens when a technically correct translation is culturally embarrassing? Why do museums need both linguists and reviewers? Is there such a thing as “universal” Spanish? How can you make a museum multilingual without starting completely over? And when does translation become part of the artwork itself?\nWill Lach (Director of Sales, Eriksen Translations) discusses “Lost in Translation: The Multilingual Museum in the Age of AI” with MtM host Jonathan Alger (Managing Partner, C&G Partners | The Exhibition and Experience Design Studio).\nAlong the way: Tagalog in San Francisco, beer gardens in Amsterdam, and a dog in Prospect Park.\nTalking Points:\n1. What do museums translate?\n2. What counts as good translation?\n3. The Linguist and the Reviewer\n4. Which Spanish?\n5. Can museums be multilingual?\n6. AI and Yoko Ono\nHow to Listen:\nListen on Apple Podcasts:\nhttps://podcasts.apple.com/us/podcast/making-the-museum/id1674901311\nListen on Spotify:\nhttps://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G\nListen at Making the Museum, the Website:\nhttps://www.makingthemuseum.com/podcast\nLinks to Every Podcast Service, via Transistor:\nhttps://makingthemuseum.transistor.fm/\nGuest Bio:\nWill Lach helps Eriksen Translations partners find the best way to reach their multilingual audiences. As Director of Sales, he builds long-term relationships in the culture, nonprofit, and healthcare sectors. Before coming to Eriksen, Will led creative teams for the Metropolitan Museum of Art, forged publishing partnerships for the American Museum of Natural History, and was editorial director at Abbeville Press. Today he oversees Eriksen’s sales and business development efforts. A Brooklyn resident of more than 25 years, Will can be found in Prospect Park during off-leash hours and on his Kensington...","thumbnail_url":"https://img.transistorcdn.com/ooMbrPDmGLsE_qMwfGl5DFclFB99_k3beUa6dc2Z8Yw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MzAzLzE2ODA1/NjI4NTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}