{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The BD Catalyst","title":"Chris Moyer, Business Development & Marketing Manager, Hedrick Gardner","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c5383908\"></iframe>","width":"100%","height":180,"duration":1907,"description":"Chris Moyer, Business Development & Marketing Manager at Hedrick Gardner, joins the podcast with a set of reframes that attorneys can put to use immediately. Chris prefers the term \"relationship\" development instead of \"business\" development. He advocates tracking whether an attorney showed up to a BD activity rather than what came of it and presses his attorneys to take more shots on the goal, giving credit to Wayne Gretzky of course. It's a practical look at lowering the pressure around business development so lawyers actually do more of it more easily.","thumbnail_url":"https://img.transistorcdn.com/0FPyRGTxaMPrGXKgaba98EPtRhp-8_2aax4aixFwwMw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NGVh/NzliNTczYjliZDc5/ZDM1ZTViNjQ5Yzgy/M2IzZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}