{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 20 - Stop Chasing AI Tools: How to Set Marketing Priorities That Actually Move the Needle (AI & Marketing in 2026, Part 2)","html":"","width":"100%","height":180,"duration":1657,"description":"If AI in marketing is feeling overwhelming right now, here's the good news — you don't have to do everything. You just need to do the right things in the right order.In Part 2 of this series, Steve Phipps and AnnieLaurie Walters get practical. Now that you understand how AI has changed buyer behavior, it's time to talk about what to actually do about it — and what can safely wait. Missed Part 1? Start with Ep. 19 - \"How AI Is Quietly Eliminating Your Business From Buyer Shortlists\" What you'll learn in this episode:Why clarity is still the priority — not speed, not tools, not automationThe three things that need to happen before you use AI for content creationWhat it means to \"train your AI\" — and why skipping this step guarantees generic outputWhat can wait: advanced automations, custom AI tools, and AI agentsHow to use a 90-day planning cadence to cut through the overwhelmWhy benchmarking against your competitors' tools is the wrong question to askWhat 2026 will reward — and it's not the companies with the most sophisticated tech stackA practical tip for using the EEAT framework inside your AI promptsKey quote: \"AI isn't replacing leadership. Not your leadership. But it is raising the bar for it.\" — Steve PhippsHelpful Resources:Wayfind Marketing B2B Marketing Assessment — free 5-minute assessment with an immediate scoreCheck out our AI Marketing GuideGuide Marketing Framework podcast series Found this helpful? Share it with a CEO or marketing leader in your network and subscribe so you don't miss what's coming next.","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}