{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Mondelez VC fund joins Final Boss | Diageo-controlled United Spirits backs fledgling firm | Future of Marketing Briefing: The case","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c53fb4d6\"></iframe>","width":"100%","height":180,"duration":364,"description":"The FMCG Marketing Daily — July 25, 2026\n\nIn this episode:\n• Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay close to category disruption without cannibalising its core brands.\n• Diageo's Indian subsidiary United Spirits has taken a 10.1% stake in start-up Nuvola Spirits, a direct signal of how the world's largest spirits company is positioning for India's premiumisation wave through challenger brand investment rather than organic launches.\n• A growing debate among marketers is challenging the fundamental logic of mass brand advertising, with real implications for how FMCG companies allocate their media budgets between broadcast reach and precision community targeting.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}