{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Paid, Made, Or Laid: How To Use The 8 Foundational Desires To Get Sales #102","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c544f9d2\"></iframe>","width":"100%","height":180,"duration":410,"description":"To get your customers to take action, you need to understand what motivates them. That's why it's so important to know and internalize the 8 desires every human is biologically programmed to have. Just like Homesick Candles, JUDY, Peloton, and all the other successful DTC brands do. And if you can tie your mission to multiple desires, it'll have a serious impact on your bottom line.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}