{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Maximum Lawyer","title":"Must Have Brand Name Qualities with Alexandra Watkins","html":"","width":"100%","height":180,"duration":1359,"description":"Ever wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!” \n\nIn this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company. \nJim and Tyson also talk to her about why a name that is reflective of the company is so important and not naming your law firm after yourself is a great way to get started. \nListen into this valuable episode and get the creative marketing juices flowing. \n\nEpisode Highlights: \n00:56 Meet Alexander\n03:02 The qualities of a good brand name … hint, it’s not your name!\n07:24 What NOT to do when naming your business\n11:18 What to do when your exact match for a domain name is gone\n13:03 The thought process to develop a good names \n14:12 How to change your brand name midstream\n17:09 The importance of not being boring …\n\nJim’s Hack: Post regularly on LinkedIn (Mon-Fri) and see the surprising benefit of what happens and that is the awesome resumes that the lawyers and paralegals submit to your company!\n\nAlexandra Tip: To test your brand name to see if it passes the “test” use S.M.I.L.E. and S.C.R.A.T.C.H. technique (listen all about these technique in episode 481) \n\nTyson’s Tip: Use a bland white ceramic cup to drink your water or coffee from so that when you are on videos for marketing or on Zoom meetings you don’t trigger people with your Starbucks!\n\n🎥 Watch the full video on YouTube here.\n\nConnect with Alexandra:\nWebsite\nLinkedin \nBook \n\nResources:\nJoin the Guild Membership\nMeet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.\nSubscribe to the Maximum Lawyer Youtube Channel\nFollow us on Instagram\nJoin the Facebook Group\nFollow the Facebook Page...","thumbnail_url":"https://img.transistorcdn.com/ilznX_xlSDwYMtQnRFyxuK73we03KidQzrTiS6_4A9w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZTZj/MmE1OGU3YWIwNjg0/OWQxZjhiN2NmNjZh/Y2VjNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}