{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RMX - The Retail Media Podcast","title":"Full Circle - a year of the RMX podcast (from NRF26)","html":"","width":"100%","height":180,"duration":1461,"description":"The Retail Media Podcast: Full Circle at NRFColin Lewis is joined by Octavie Gosselin, Vice President of Mirakl Ads, for a special final episode recorded live at NRF 2026 in New York — exactly one year after the series launched at NRF 2025 with the same pairing. Octavie reflects on the three defining trends of 2025 — marketplace-driven growth, product-led retail media, and full-funnel expansion — and looks ahead to the forces shaping 2026: embedded AI, agentic commerce, yield management, and omnichannel execution. The conversation underscores a year in which retail media moved from proving the model to scaling it, with client success stories from Worten, Debenhams, Rakuten, and Jumia illustrating the speed and substance of the shift.Key Discussions in This EpisodeFull Circle: One Year of the Retail Media Podcast (00:00–01:00) Colin welcomes Octavie back to the NRF floor and marks the anniversary of the series, noting that the first episode was also recorded with Octavie at NRF 2025. This \"full circle\" moment sets up a retrospective-and-forward-looking conversation.Three Defining Trends of 2025 (01:00–02:30) Octavie identifies the year's three key shifts. First, marketplace as a growth lever for retail media — no longer a brand-only game. Second, the move to product-led, tech-integrated solutions with self-service and algorithmic transparency. Third, full-funnel expansion across on-site, off-site, and in-store — with a clear call to incorporate agentic commerce into that strategy now, not later.Growth as the North Star (03:00–05:00) Colin frames everything through the lens of growth — the one metric that unites brand and retailer. Octavie explains how marketplace sellers, many already spending on Amazon and Walmart, represent untapped demand for other retailers. These sellers are higher spenders than top brands, less seasonal, performance-driven, and capable of investing 10–15% of GMV — provided they are given the right automated, self-service tools.The Long Tail...","thumbnail_url":"https://img.transistorcdn.com/cexB-F_RZXFlIxJ0mddLcznPrU2Z0ndScQD9qFJu-dA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTFi/Mjc1NGY2OGVmYjI1/MDczYzk4NmZlMmRl/M2YzZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}