{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Disruptors for GOOD | Social Entrepreneurs and Social Enterprises","title":"WeWard: The Startup Turning Daily Steps Into Rewards and Impact","html":"","width":"100%","height":180,"duration":339,"description":"What if one of the simplest daily activities could become a platform for better health, charitable giving, and lower-carbon transportation?\nIn this episode we spotlight WeWard, the rewards app that turns daily steps into points users can redeem for cash, gifts, discounts, or donations to nonprofit organizations.\nFounded in France in 2019 by Yves Benchimol and Tanguy de La Villegeorges, WeWard combines behavioral science, gamification, brand partnerships, and commerce to encourage people to walk more. The company reports reaching 30 million walkers across 29 countries, transferring more than $50 million to users, and donating $1.5 million to charitable organizations.\nThe episode examines how WeWard’s reward system works, the commercial engine funding those rewards, and why the company is more than a traditional step-tracking app. It also explores WeWard’s reported health and environmental impact, its Walking Mode feature, and the questions the company must navigate around privacy, accessibility, and long-term behavior change.\nIn this episode, you’ll learn\nHow WeWard converts steps into its digital reward points, called Wards\nWhy immediate rewards can make healthy behavior easier to sustain\nHow users can redeem Wards for cash, gifts, discounts, and charitable donations\nHow brand partnerships, affiliate commerce, advertising, and sponsored challenges support the business model\nWhy WeWard’s model creates value for users, brands, charities, and communities\nHow an independent mobility study measured changes in walking and transportation behavior\nWhy WeWard describes walking as both a public-health tool and a form of lower-carbon mobility\nHow Walking Mode uses access to distracting apps as an incentive to reach a daily step goal\nThe privacy, accessibility, and retention challenges the company must manage as it grows\nKey figures discussed\n30 million walkers across 29 countries\nMore than $50 million transferred to users\n$1.5 million donated to charities\nMore than 70...","thumbnail_url":"https://img.transistorcdn.com/CMjNZSE9-K1JHNGSgWvPa6AJ4pONoFgGpZ_VdP2tKuY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYmNk/ZGY5M2ZlMGFmY2Rl/NDQ3NmU1MmNhMjg0/YWNiZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}