{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Bagging Big Clients like Pepsi, Patagonia, and Pacha with Capsule’s Aaron Keller","html":"","width":"100%","height":180,"duration":2259,"description":"This episode, Co-Founder and CEO of Capsule Aaron Keller talks about how to get big clients for your marketing agency, how to know when it’s the right time to scale your marketing agency and the positive effects of having a remote team.\n\nAaron Keller is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD).\n\nAaron is now the CEO at Capsule where he works with clients to solve complex marketing challenges, identify new revenue opportunities, and refresh lagging brands. They’ve worked with some big names including international brands (Pepsi, Patagonia), young brands (Pacha, Hydro Flask), and experienced brands (Red Wing Shoes, Leatherman).\n\nAaron is also the author of three books, two in a series called Design Matters and he recently co-authored The Physics of Brand. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:\n\nWhy it’s easier to coauthor a book online than it is to write one together in person.\nThe positive effects of having a remote team.\nWhat ‘special projects’ involve.\nHow to get a customer like Patagonia.\nGetting your first clients.\nWhen’s the right time to scale your agency.\nWhy you should hire a diverse workforce.\nCommon hiring mistakes.\n\nResources:\nCapsule\n99 Percent Invisible\nThinking, Fast and Slow\nThe Experience Economy\nSapiens\nThe Sea We Swim In\nThe Physics of Brand\nDesign Matters Logo\nDesign Matters Packaging\nDevNoodle\n\nConnecting with Aaron Keller:\nLinkedIn\nEmail\n\nConnecting with the host:\nJosh Hoffman on LinkedIn\n\nQuotables\n9:50 - “We had solved some of the other meaty problems that they had seen, actually Smart Wool was one of the big ones that we had spent 7 or 8 years working with Smart Wool reducing the waste in their packaging, reducing the time to create their package, so taking waste out of the system and also simplifying the process of communicating with the person.”\n14:14 - “We’ve done a lot of oddly enough work in...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}