{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UX Stories Podcast","title":"From Engineer to Storyteller: Building Trust in Cybersecurity Products","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c5a08747\"></iframe>","width":"100%","height":180,"duration":1852,"description":"🔐 What does it take to build trust in a product users hope they never have to use?\n\nIn this episode of They Said, host Lihong Hicken sits down with Ashish Malpani — Head of Product & Alliance Marketing at Corelight — a rare blend of cryptography patent holder, published novelist, and cybersecurity PMM. Ashish shares how he went from applications engineer → product management → product marketing, and why big-picture storytelling is the secret weapon in enterprise tech.\n\nThey dive deep into the future of AI-powered user feedback, the challenge of building B2B products users actually trust, and why getting candid customer truth is harder than it looks.\n\n💡 What you'll learn:\n\nWhy cybersecurity marketing has been destroying customer trust for years\nHow to collect meaningful B2B product feedback at AI speed\nThe difference between knowing what users do vs. why they do it\nWhen AI interviewers are better than humans (the data will surprise you)\nWhy agentic systems aren't about saving money — they're about spending time on what matters\n\n⏱️ Timestamps:\n00:00 – Welcome & Ashish's background: engineer, novelist, cybersecurity PMM\n01:49 – Why cybersecurity vendors have eroded user trust\n03:11 – The 300-million record breach at Progress (MOVEit)\n06:15 – How to build feedback into your product, not bolt it on\n11:15 – The skill gap, AI mandate & focusing on high-risk threats\n14:23 – Corelight's UX challenge: too much data, too complex\n19:26 – Designing for both power users and novices\n20:53 – AI's role in gathering & analyzing qualitative feedback\n25:18 – Why B2B usability testing is a black box\n28:00 – Should AI interview your customers? (Honest take)\n33:13 – 75% of people prefer AI interviews — here's why\n38:27 – Rapid fire: most honest feedback channels right now\n42:53 – The magical wand: frictionless, automated customer truth\n46:53 – AI agents: it's not about saving money\n48:21 – The most fulfilling part of the job: big-picture storytelling\n\n🌐 Visit They Said:...","thumbnail_url":"https://img.transistorcdn.com/46z12x5df5emufw7YPHxTz2oVjsA0oz8KBtA2-2yYzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNGI1/ZWM0YWViM2ZjY2Vm/NWEyNGUyZjA4ZWFh/YzVmYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}