{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Specialty Coffee Association Podcast","title":"#78 | East African Quality Innovation | Expo Lectures 2019","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c5a5ba33\"></iframe>","width":"100%","height":180,"duration":3377,"description":"In today’s lecture, a panel delves into the challenges faced by East African processors of high-quality coffee and shares solutions to these challenges, found by three organizations in Ethiopia, Burundi, and Rwanda. These organizations have been working on the cutting edge of methods to improve both the farmgate price and workers’ pay while increasing cup quality. Representing one cooperative and two private companies, their discussion addresses working with large numbers of smallholders, the impacts of government regulation, and the considerations of certification.\nPresident of Artisan Coffee Imports, Ruth Ann Church, leads the panel, featuring Lauren Rosenberg, Managing Director of Long Miles Coffee in Burundi; Rachel Samuel, Co-Owner and Director of Marketing at Gesha Village Coffee Estate in Ethiopia; and Sara Yirga, Founder and General Manager of YA Coffee Roasters in Rwanda.\nSpecial Thanks to Softengine Coffee One, Powered by SAP\nThis episode of the Expo 2019 Lectures podcast is supported by Softengine Coffee One, Powered by SAP.  Built upon SAP's business-leading Enterprise Resource Planning solution, Softengine Coffee One is designed specifically to quickly and easily take your small-to-medium coffee company working at any point along the coffee chain to the next level of success. Learn more about Softengine Coffee One at softengine.com, with special pricing available for SCA Members. Softengine: the most intelligent way to grow your business.\nRelated Links\n\n Read a full transcript on SCA News \n Listen to other episodes of the SCA Podcast \n  Learn more about the upcoming 2020 Lecture Series at the Specialty Coffee Expo \n\nTable of Contents\n0:00 Introduction\n2:20 How Gesha Village used visual marketing to bring value to the Gesha Village community\n14:00 Long Miles' journey developing long term relationships with producers in Burundi and how that's marketed\n24:30 How the Kopakama Collective approaches marketing and quality control\nAudience Questions\n35:00...","thumbnail_url":"https://img.transistorcdn.com/r3ELqvIQuHCnEb5LvEZPo5yTGwwGrffNOjUCL7sjYqM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0MzgvMTU3ODM5/NzQ5MS1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}