{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c5b39dff\"></iframe>","width":"100%","height":180,"duration":3159,"description":"Check out the 30 Days of Growth: 30daysofgrowth.co/\nGet the Growth Vault: growthinreverse.com/vault\n***\nAlyssa Dulin is Kit's deliverability expert.\nShe joined us to pull back the curtain on one of the most misunderstood forces shaping newsletter success: deliverability.\nWe sat down with her to unpack why emails land in spam, what the big Gmail and Yahoo changes really mean for individual creators, and how to build a sending reputation that lasts. From domain warmups to fake opens to bot clicks, this episode covers the stuff most newsletter creators won't learn until something goes wrong.\nKEY TAKEAWAYS\nThe custom domain mistake tanking open rates — and how to make the switch\nWhy your sender reputation works like a credit score, and what \"starting at zero\" actually means for deliverability\nThe top 3 subscriber engagement signals ranked by impact\nHow long you should wait before removing inactive subscribers\nWhat actually happens to your sender reputation if you take a break from sending \nAlyssa's deliverability checklist for newsletter creators\nHow to onboard Creator Network and \"recommendation\" subscribers without hurting deliverability\nThe uncomfortable truth about whether your open rates and click rates are even real\nHow AI inbox summaries are becoming the new gatekeeper between your email and your reader\nHow to safely increase your send frequency without triggering spam filters\n\nLINKS MENTIONED\nKit — email platform used by Alyssa and the hosts\nGoogle Postmaster Tools — monitor your domain reputation and complaint rates with Gmail\nSendGauge — Alyssa's new deliverability intelligence platform (beta)\nDeliverability Defined Podcast — Alyssa's podcast with the deliverability back catalog\nKit deliverability support: deliverability@kit.com\nFOLLOW ON SOCIAL\nChenell: Twitter | LinkedIn\nDylan: LinkedIn | Substack | Instagram\nOUR NEWSLETTERS\ngrowthinreverse.com\ngrowthcurrency.net\nSubscribe & Leave a Review:\nLove what you’re hearing? Make sure to subscribe, and if you...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}