{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Founder Feature: BJ McCaslin of Holy! Water","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c5bf63aa\"></iframe>","width":"100%","height":180,"duration":2094,"description":"\nIn this episode of the Startup CPG Podcast, Grace Kennedy speaks with BJ McCaslin, co-founder of Holy! Water.BJ shares the story behind Holy! Water, a functional beverage brand built on the belief that health is sacred. Drawing on his deep experience in hospitality and beverage entrepreneurship—including a successful exit to Vita Coco—BJ discusses how Holy! Water was developed to meet multiple consumer needs with formulations that include ketones, functional mushrooms, and nootropics.\nThey explore the evolution of the non-alcoholic and functional beverage categories, the challenges of product development, retail strategy, and navigating distribution. BJ also opens up about his approach to brand-building, investing in people, and what it takes to succeed in a highly competitive industry.\n\nWhether you're a CPG founder, investor, or industry enthusiast, this episode offers valuable insight into the grit, creativity, and strategy behind bringing a beverage brand to life. Listen now!\n👉 Try Holy! Water at enjoyholywater.com with code ALWAYS30 for 30% off!\n\nListen in as they share about:\nHoly! Water Overview\nProduct Line & Unique Ingredients\nDistribution & Partnerships\nR&D Process & Challenges\nMarketing & Sales Strategy\nPositioning & Category Insight\nBrand Philosophy & Culture\nEpisode Links:\nWebsite: https://enjoyholywater.com/\nLinkedIn: https://www.linkedin.com/in/bjmccaslin/ \nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\n\nShow Links:\n\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)\nJoin the Startup CPG Slack community (20K+ members and growing!)\nFollow @startupcpg\nVisit host Grace's Linkedin \nQuestions or comments about the episode? Email Daniel at podcast@startupcpg.com\nEpisode music by Super...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}