{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Endurance Officer","title":"Run the Next Mile - Nick Hancock - Chief Endurance Officer with Greg McDonough - Episode #171","html":"","width":"100%","height":180,"duration":2137,"description":"What begins as one difficult step can become a complete transformation.\nIn this episode of Chief Endurance Officer, Gregory McDonough sits down with Nick Hancock, Founder and CEO of Maximum Mileage Coaching, certified running and performance nutrition coach, competitive ultrarunner, and creator of the Max Mile app. Nick shares how endurance helped him navigate some of life's most difficult challenges, from overcoming mental health struggles to supporting his wife through her battle with stage four cancer.\nTogether, they explore the mindset required to persevere through adversity, the power of consistency over perfection, and why sustainable success, whether in business, athletics, or life, is built by showing up every day. Nick also shares how he transitioned from a successful corporate career to building a thriving coaching business dedicated to helping everyday athletes achieve extraordinary goals.\nTakeaways:\nEndurance is about reaching the next aid station. Nick explains that endurance isn't always about thinking miles ahead. During life's most difficult moments, success often comes from focusing on the very next step, maintaining hope, and continuing to move forward even when the destination feels overwhelming.\nReinvention begins with one small decision. Nick's running journey didn't start with elite ambitions, it started by throwing away his cigarettes, lacing up the only shoes he owned, and running a few hundred meters around a local football pitch. Small decisions, repeated consistently, became life-changing habits.\nYou don't have to be exceptional to call yourself a runner. One of Nick's strongest messages is that identity isn't earned through pace or race times. If you run, you're a runner. Removing comparison from the equation allows people to focus on their own growth and enjoy the journey.\nConsistency beats intensity. Whether coaching first-time marathoners or experienced ultrarunners, Nick sees the same pattern over and over again: the athletes who...","thumbnail_url":"https://img.transistorcdn.com/msdBQi-XEr6oVOpgBNQi0qI4-m0WKwwn8K6ym8-T0YE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODdm/MWQxMDNiNDlhZTkz/N2Q5ODM5YmZkN2E0/ODMxNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}