{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Weekly Boost","title":"Leveraging Data To Win More Listings Featuring Cole Realty Resource","html":"","width":"100%","height":180,"duration":2103,"description":"Look, I get it … talking about data isn’t all that sexy. (Unless of course, you’re a data junkie).\r\n\r\nIn software though we talk about the importance of product/market fit. Product/market fit means being in a good market with a product that can satisfy that market.\r\n\r\nWhen you take the time to really understand your ideal customer profile and collect the right data, you’re then able to craft a compelling message to reach that ideal customer.\r\n\r\nSo say, for example you want to reach/target down-sizers because you love helping homeowners right-size their home and you make the process effortless. You might look up the following homeowner data:\r\n\r\n- 2-story (owner occupied) homes in a geographic farm\r\n- Have lived there for 20+ years\r\n- Have over 80% equity in their home\r\n\r\nNow you can craft a compelling value proposition that’s better than “the market is 🔥 hot, now’s a great time to buy.”\r\n\r\nInstead, you can talk to them about their pain points (stress free move, rightsize your home, less maintenance and up-keep, etc.).\r\n\r\nBetter product/market fit.\r\n\r\nJoin me in this week’s episode of The Weekly Boost as we talk with Tyler Steenken from Cole Realty Resource on additional ways you can leverage data to prospect from home and win more listings!","thumbnail_url":"https://img.transistorcdn.com/WXPBNtTGikrNEjfEerhm-UfWs6xRYFSYFGYfNFgId2A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyNjUvMTU4OTQ3/ODU3Ny1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}