{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"this founder got to $7M ARR in under 2 years: here’s why Vanta is compliance theatre not real cybersecurity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c5ee6e71\"></iframe>","width":"100%","height":180,"duration":2494,"description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insightsIn this episode, Bryan Onel, co-founder of Oneleet, discusses his journey from hacker to cybersecurity entrepreneur. Bryan shares insights on bootstrapping strategies within a venture-backed model, the importance of community-driven growth, and how to differentiate from competitors by being authentic and customer-focused. Bryan also discusses tactical approaches to leveraging testimonials, participating in relevant conversations, and calling out industry inadequacies to drive growth and establish Oneleet as a leading alternative to incumbent platforms like Vanta -- a strategy that helped grow Oneleet from zero to $7 million ARR in 20 months. Brought to you by...Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/Timestamps:(00:10) Being a successful founder requires total commitment and an all-consuming passion for the business.(02:10) Bryan transitioned from being a hacker to building cybersecurity tools after realizing the need for companies to defend themselves against breaches.(04:01) Working with close partners, like friends or family, can simplify the challenges of maintaining work-life boundaries in a startup.(19:21) Many compliance-focused companies prioritize checklists over real security, leading to a false sense of safety for their clients.(37:12) Building trust by genuinely helping potential clients, even if it means advising them not to purchase, can lead to strong word-of-mouth referrals.Host Links:Personal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest...","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}