{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"How Quincy Is Reinventing the Dirty Martini, One Perfect Jar at a Time ","html":"","width":"100%","height":180,"duration":1810,"description":"\nHost Caitlin Bricker sits down with Halli Sigel, co-founder of Quincy, to talk about how a jar of olive brine turned into a category-defining mixers and garnishes brand. Quincy's mission is simple - build brand love for the other half of the glass by redefining mixers and garnishes for the modern consumer.\n\nBefore Quincy, Halli spent nearly a decade inside high-growth, venture-backed startups like Casper and Chief, working at the intersection of operations and member experience - she was employee number seven at Chief. That mix of scaling businesses and building community stuck with her, and it planted the seed for what would eventually become Quincy. The idea itself came from her own fridge - after making a batch of dirty martinis for friends, she realized the brine ran out long before the olives did, and no one was making a jar built specifically for people who actually drink martinis.\n\nThe conversation covers Quincy's origin story and the \"why\" behind the name, how the brand built three distinct revenue channels across retail, on-premise, and food service, what actually goes into a jar of Quincy, and how the brand has positioned itself to grow alongside both the alcohol and non-alcoholic markets. Halli also shares what's next for Quincy's single-SKU strategy and what she learned from her first Summer Fancy Food Show as an exhibiting brand.\n\nListen in as they discuss:\n\nWhy Quincy chose Spanish queen olives over the trendy CastelvetranoThe real story behind the name Quincy - and the actual person it's named afterHow a \"beertini\" collab with a Brooklyn brewery became Quincy's first co-branded productBuilding three separate revenue channels: retail, food service, and on-premise bar accountsWhy Quincy views the sober-curious and NA movement as a tailwind, not a threatWhat's actually inside a Quincy jar - the ratio of brine to olives, and why it's flipped from a typical olive jarHow buyer feedback at larger retailers is shaping Quincy's expansion plansLessons from...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}