{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Deal Flow Friday","title":"Multifamily Asset Management Playbook: Brendan Van Deventer - CRES","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c61121ab\"></iframe>","width":"100%","height":180,"duration":2727,"description":"In this episode of Deal Flow Friday, David Moghavem sits down with Brendan Van Deventer, Co-Founder and Managing Partner of CRES (Consolidated Real Estate Strategies), for a tactical, operator-level discussion on what asset management actually looks like in today’s challenging multifamily environment.\nBrendan breaks down the realities operators are facing post-rate hikes, including muted rent growth, rising expenses, and operational inefficiencies that are now impossible to ignore. Rather than focusing on surface-level reporting, the conversation centers on execution and discipline at the asset level, using Brendan’s Four Ps framework: People, Product, Pricing, and Promotion.\n\nThe episode dives deep into why on-site teams remain the highest-leverage variable, how retention has become one of the most important drivers of cash flow, and why many traditional renovation and marketing strategies no longer pencil. David and Brendan also explore collections discipline, backdoor eviction risk, renewal strategy, SEO-driven marketing, and why “back to basics” operations are outperforming flashy tools in this cycle.\n\nThis conversation is a must-listen for operators, asset managers, lenders, and investors managing through distress or repositioning assets heading into 2026.\n\nKey topics covered include:\nThe Four Ps asset management framework\nRetention vs. turnover economics (the 3x rule)\nExpense pressure from insurance, payroll, and marketing\nSEO and PPC vs. bloated ILS spend\nCollections discipline and de-risking bad debt\nWhy clean operations and execution now drive real ROI\nA practical playbook for navigating today’s multifamily headwinds.\n\nChapters:\n00:00 Introduction to CRES Asset Management\n05:21 The New Expense Stack: Insurance, Payroll, and Cost Shock\n08:37 Marketing Spend Is Broken: Why More Zillow ≠ More Leases\n12:06 SEO, PPC, and the Shift Away From ILS\n15:33 entralization: When It Works, When It Backfires\n21:03 Pricing Strategies and Tenant Retention\n23:10 Why...","thumbnail_url":"https://img.transistorcdn.com/4CCvylFxdsaNNVGdB1dUOC4NLsR9R2eQL8p1_hY2q7Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NmRk/ZTI0ZGQ1OTRiOTFm/MzAwYzY5MGE1ZmIy/YTk2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}