{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Selling is Helping | Dave Lorenzo on Business of Design Podcast | 849","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c61ddf49\"></iframe>","width":"100%","height":180,"duration":2764,"description":"Many designers earn under $100,000 because they undervalue their expertise. Dave Lorenzo shows how reframing sales as service frees you to charge what your results deserve. He outlines a referral strategy that targets only high-end partners and supplies them with proof that you deliver white-glove outcomes. Education marketing—quick how-to videos and monthly webinars—positions you as the obvious choice when budgets are serious. Negotiation discipline and selective discounting keep profit healthy while protecting your brand. \nWhat You’ll Discover Today\nWhy “selling is helping” changes everything\nHow self-esteem drives pricing—and how to raise both\nBuilding a shock-and-awe referral kit that lands premium projects\nUsing videos and webinars to attract ideal clients\nWhen and how to discount without devaluing your work\nKey Topics Discussed\nMindset shift from fear of selling to confident service\nSetting fees at least ten percent higher than comfort level\nSelecting and nurturing top-tier referral sources\nStructuring Zoom intro calls and follow-up packets\nEducation marketing for designers\nHiring a business manager to negotiate on your behalf\nStrategic discounting tied to long-term upside \nCall Us: (305) 692-5531","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}