{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Selling is Helping | Dave Lorenzo on Business of Design Podcast | 849","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c61ddf49\"></iframe>","width":"100%","height":180,"duration":2764,"description":"Many designers earn under $100,000 because they undervalue their expertise. Dave Lorenzo shows how reframing sales as service frees you to charge what your results deserve. He outlines a referral strategy that targets only high-end partners and supplies them with proof that you deliver white-glove outcomes. Education marketing—quick how-to videos and monthly webinars—positions you as the obvious choice when budgets are serious. Negotiation discipline and selective discounting keep profit healthy while protecting your brand. What You’ll Discover TodayWhy “selling is helping” changes everythingHow self-esteem drives pricing—and how to raise bothBuilding a shock-and-awe referral kit that lands premium projectsUsing videos and webinars to attract ideal clientsWhen and how to discount without devaluing your workKey Topics DiscussedMindset shift from fear of selling to confident serviceSetting fees at least ten percent higher than comfort levelSelecting and nurturing top-tier referral sourcesStructuring Zoom intro calls and follow-up packetsEducation marketing for designersHiring a business manager to negotiate on your behalfStrategic discounting tied to long-term upside Call Us: (305) 692-5531","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}