{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Business Of Marketing","title":"How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer","html":"","width":"100%","height":180,"duration":2631,"description":"The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps \n01:15 - Evolution of the podcast and guest introduction \n04:20 - Defining go-to-market strategy \n10:45 - Aligning internal teams through narrative \n18:30 - Measuring success and revenue alignment \n26:50 - The role of AI in research and decision-making \n33:10 - The need for audacity in marketing \n41:00 - The Value Pros mission and buyer experience \nMain TakeawaysA strong, unified narrative aligns teams and drives better go-to-market execution.59% of B2B buying decisions are influenced by the buying experience, not just the product.Pipeline equals permission—consistent results give marketers the freedom to innovate.\nSubscribe, share the episode, and connect with Bruce Scheer and Lee Judge on LinkedIn for more insights. ","thumbnail_url":"https://img.transistorcdn.com/pkimr69SKFBxnKz46bmAouyjDPcyo3BlOzcAYdh-RGA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxNTk0LzE2MjIz/MzE2ODctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}