{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] How to Stop Marketing With Your Ego and Become an Effective Marketer (4 Steps)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c6ef4521\"></iframe>","width":"100%","height":180,"duration":3411,"description":"When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.”\nThis week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly.\nIn this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success.\nTopics covered:\nWhy most marketing is bullsh*t? (and examples of it)\nWhy experienced marketers often fall into the “shiny object” trap\nWhy over-obsession with personalization can backfires\nWhy Edward takes a stand for effective, no-bs marketing\n4-step processes to build a solid no-BS marketing team\nHow to figure out the ROI of marketing channels\nHow branding can help improve your other marketing metrics\nHow to identify your most profitable customers\nWhat Edward think marketers should learn in 5, 10, and 50 years\nResources mentioned:\nMarketingbs.com\nGeneral Assembly\nA Place for Mom\nExpedia\nDavid Heinemier Hansson\nDHH and Basecamp’s Guide to No-Bullshit Digital Marketing\nWarburg Pincus\nJoan Lunden\nTripAdvisor\nZillow\nByron Sharp\nMark Ritson\n4-Steps to Creating a Rock Solid Marketing Strategy\nHow Brands Grow\nHow Brands Grow: Part 2\nMarketingBS Newsletter\nStratechery\nBen Thompson\nMarginal Revolution\niPassExam.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}