{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Tech Brief By HackerNoon","title":"The First Sales Call Is No Longer the Start of Discovery","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c6f52ce0\"></iframe>","width":"100%","height":180,"duration":269,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/the-first-sales-call-is-no-longer-the-start-of-discovery.\nA buyer asks about pricing, integration, and what procurement needs. On many B2B websites, the next step is still a form followed by a discovery call.\nCheck more stories related to business at: https://hackernoon.com/c/business.\n            You can also check exclusive content about #sales, #b2b, #first-sales-call, #b2b-sales, #website-engagement, #seller-workflow, #b2b-discovery, #customer-experience,  and more.\nThis story was written by: @nicafurs. Learn more about this writer by checking @nicafurs's about page,\n            and for more stories, please visit hackernoon.com.\nFor years, discovery has been treated as something sales conducts after a buyer raises a hand. 1mind’s data suggests a meaningful share of buyers have already conducted much of it themselves.","thumbnail_url":"https://img.transistorcdn.com/Jt7ZjSFsWPyXT1J4MukXq9taSSUnP-1Sp6kI7vdNfek/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMjY1LzE2ODM1/ODI2MTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}