{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c712911f\"></iframe>","width":"100%","height":180,"duration":2889,"description":"Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU\r\nYou can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg\r\n00:00:00 - Introduction\r\n00:06:00 - Unifying data with CDPs\r\n00:07:35 - The Composable CDP concept\r\n00:09:09 - GA4's position in the CDP ecosystem\r\n00:11:35 - Google Optimize Sunset and GA4's future\r\n00:20:08 - The future of GA4 and its integration capabilities\r\n00:28:03 - The challenges of making CDPs actionable\r\n00:35:22 - The importance of data activation\r\n00:37:26 - The Reality of Implementing CDPs in organisations\r\n00:40:15 - Major use cases for CDPs\r\n00:44:11 - Rapid fire questions\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP.\r\n-----\r\nQuotes of the Episode:\r\n\"...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way\" - Rick\r\n\"...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface.\" - Dan\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}