{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dear Frannie: Franchise Growth, Leadership and Scaling Advice","title":"What does a franchisee actually own — and what are you responsible for?","html":"","width":"100%","height":180,"duration":1341,"description":"What should you actually expect your franchisees to own — and what's yours to carry?\nIn this episode, Katherine and James dig into the expectation gap that creates more friction in franchise systems than almost anything else. They start with a live observation from IFE — the International Franchise Expo — and a question Katherine's been sitting with: when does a hyper-niche concept become too simple to sustain? And how do you build a moat around an offering before the fad fades?\nThen the Dear Frannie question: What should I expect my franchisees to own?\n\nThey break down:Why franchisors hesitate to tell franchisees \"this is your business — run it\"The \"you own the business, we own the brand\" framework and what it actually means in practiceThe difference between passion-play buyers and hard-industry operators — and why expectations have to be set differentlyWhat franchisee complaints about marketing are usually really aboutHow to define your role in their profitability so both sides know where the line isKatherine LeBlanc and James Vitrano have a combined 40+ years across franchise marketing, operations, legal, and development. They've been in the room where hard decisions get made — and they're not shy about sharing what they've seen.\n📩 Got a question you're wrestling with? Submit it at apollocmo.com or reach Katherine directly at katherine@apollocmo.com\n\n🌐 apollocmo.com | 🔗 linkedin.com/in/katherineleblanc | ▶️ @MyPodcastHost on YouTube","thumbnail_url":"https://img.transistorcdn.com/_iR-69bgDAcjWbHcJBsks4UHMcbXoxMW9mgRiHmnhWk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NGJj/ZjZmMTAxZDU1Yjky/MTQwM2VlMmI0ZjEw/ZTY1Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}