{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Intermission","title":"ITC: The remaking of a giant | Intermission E04 | The Ken","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c7789ba7\"></iframe>","width":"100%","height":180,"duration":8816,"description":"ITC is the great paradox of Indian business: a tobacco company that spent decades trying to become something other than a tobacco company, and pulled it off. \nGetting there meant surviving a tax demand five times its net worth, the arrest of two former chairmen, and a long, bruising war with BAT for control of the company. It meant winning at atta when even Hindustan Unilever couldn't, rewiring how India's farmers sell their crops, and building it all without a founder or a family at the helm.\nToday ITC turns over roughly ₹80,000 crore, owns a ₹9,000 crore brand in Aashirvaad alone, and counts the Indian government as its single largest shareholder. Among them, LIC, which insures the lives of the very smokers keeping ITC's profits alight.\nThis is the story of how a colonial cigarette company became one of India's most valuable — and most unlikely — conglomerates. Tune in!\n---------\nWe also have an interactive companion page to explore the history of ITC with reading lists, infographics and source notes: https://the-ken.com/intermission/the-fmcg-company-in-a-cigarette-pack-itc/\n----------\nCredits: \nHosts: Rohin Dharmakumar, Seetharaman G\nPodcast Producer: Vidhatri Rao \nDirector: Vijay Subramaniam\nVideo Producer: Vishnu S\nSound Design and Technical Producer: Rajiv CN\nLead Researcher: Raghav Batra\nArt Direction: Kavipriya OG\nData Visualisation: Anuj Debnath\nProduction Agency: Nesara Films\nCreative Direction: Sunayana Kashyap\nDoP: Subash KP\nAnimation:⁠⁠ Karthik N\nVideo Editing Team: Spandan Joshi, Prajwal\nColourist: Akhil Raj\nGraphic Design and Styleframes: Anusha Sarah\nOn-Set Production: Veeresh and team\nProduction Coordination: Kevin Raj\nAudio: ⁠⁠Murthy and team\nSpot Edit: Girish\nSet Design: Saanvi Joshi, Thejaswini\nPromotions: Pranav Pate, Adhavan RK\nWriter (Microsite): Brady Ng\nEditor: Sumit Chakraborty\nProduct Design (Microsite): Praveen Gopal Krishnan, Ritika Sanikere, Sushmita Vavilala, Karan Kumar\n'Intermission' Title Track by Sameer Rahat\n----------\nAbout...","thumbnail_url":"https://img.transistorcdn.com/312E_cukJ8puu6Pr6uXjwlWTs9ovcatsItz7LDvG4ec/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDJh/ZDIzYWIzYTFhNjNm/OTUxYjNjNTY3OGUw/ODAxMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}