{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"How to Create Large Guides to Power Serious Rankings & Brand Awareness ","html":"","width":"100%","height":180,"duration":793,"description":"✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm\n✓ Find something you want your team / or yourself to learn more deeply about, and speak to more confidently\n✓ Create a large piece of content - known as a hub post - by osmosis other pieces on this topic will rank better as well, in including landing pages\n✓ What would you do if Google didn’t exist, how would you promote this piece? Videos, social posts, or influencers? Do those things\n✓ When you outline - do keyword research along the way and make sure every chapter has a keyword focus \n✓ Add illustrations or other imagery to brand the piece of content \n✓ Whatever “hard work” looks like to you, this kind of content ideally takes 10x longer than regularly content.\n✓ Find ways to bake promotion right into the guide\n✓ Use storybrand brandscript to outline the piece and focus on the ideal customer (of the content) the whole time \n✓ Don’t waste the piece by pitching hard - the end result we want is good will and links\n✓ Use a symbolic story for the chapters of you want\n✓ Create interest by studying persuasion and ways to make articles interesting - like the mystery formula\n✓ Make sure these pieces line up with your long term vision for how you want to help people so you’re intrinsically motivated to make something to epic \n✓ Have fun!","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}