{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"Using Content To Build Trust At Scale (with Content Marketing Lead @ Clari)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c7c82381\"></iframe>","width":"100%","height":180,"duration":2683,"description":"In this episode, Erik Jacobson talks with Nehal Tenany (Content Marketing Lead @ Clari) about her B2B content playbooks to grow an audience on social, create demand using content, align content with business goals, and activate employee-driven content.Here’s what you’ll learn in this episode:Clari’s content strategy: building trust at scaleThe 3 content pillars: executives, corporate, and employeesHow Nehal operationalizes content with her teamBuilding employees' personal brands through social mediaLeveraging cross-channel promotion for audience growthMeasuring content success and its impact on pipelineTurning impressions into conversions with a balanced content mixTikTok and its potential for B2B marketingPrioritizing focus on platforms with bandwidth constraintsThe future of the Content Marketer role in a creator-driven + AI world__This episode is brought to you by Hatch.Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. To learn more, go to https://hatch.fm.","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}