{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Exit Five Podcast","title":"Rebuilding Asana’s Brand, Narrative, and GTM, with Prachi Gore (the CMO Who Grew Checkr to $800M)","html":"","width":"100%","height":180,"duration":2814,"description":"#414 | Dave sits down with Prachi Gore, CMO at Asana, to talk about her first year at the company leading marketing. Prachi explains how Asana repositioned from project management to work execution, why she believes new CMOs should take a beat before rebranding, and how her team launched five new products, a new brand, and a new narrative in about six months. She breaks down her launch playbook built on sales enablement and how she structures growth and revenue marketing teams with separate KPIs that still work together. They also dig into keeping a team nimble without burnout, why Asana did its repositioning in house instead of hiring an agency, and where AI helps versus where human judgment still has to lead.\nTimestamps ","thumbnail_url":"https://img.transistorcdn.com/oH4uzMViDKDe2eiVVXtcCtRaaT6bQCDcyyhiaXHyatc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MWNj/YmM2MTA2NjhiY2Zk/YjA3NTgwY2M2ZWVh/NGU2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}