{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 288: Rethinking Your Business Amidst Change With Second Breaks Founder Lou Blaser","html":"","width":"100%","height":180,"duration":3509,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* Why I chose “embrace uncertainty” as one of my commitments for 2020 and how it’s served in this wild year* How Charlie Gilkey recommends finding the most courageous next step* What led Second Breaks founder Lou Blaser to rethink her business model—and return to a years-old vision for her work in the process* What 2 questions she used to find new ways of creating value* How she used existing assets in her business to start building toward her new vision\n\n\n\n\n\nThe tweet that’s pinned to the top of my profile lists my 3 commitments for this year.\n\n\n\nThose commitments are my guiding principles, the things I’m actively trying to cultivate more of in my life, the ideas that guide the decisions I made.\n\n\n\n\n\n\n\nMy three commitments for 2020 are: Question normal. Expect success. And embrace uncertainty.\n\n\n\nNow, most people I know have had to recalculate their goals for 2020. But these commitments? Well, they’re more relevant than ever.\n\n\n\nIn fact, I’ve had a few people @ me on Twitter and ask if I’m psychic!\n\n\n\nWhile each of my commitments for 2020 have been a huge help for navigating this wild year, it’s that last one–Embrace Uncertainty–that’s really asked me to grow.\n\n\n\nUncertainty seems to be the theme of 2020.\n\n\n\nWith everything that’s happened so far this year and no real confidence in what might be coming, we’ve all had to recalculate.\n\n\n\nSome business owners I know have had to completely rework their business models. Others have taken huge in-person gathering online. Others are discovering they have skills that are incredibly useful in the pandemic economy. And still others still aren’t sure what they’ll do next to bring in some revenue.\n\n\n\nAs I’ve worked with business owners on making decisions and reworking plans, there’s one thing I keep coming back to, though. While 2020 might have presented us with a unique batch of unpredictable circumstances, uncertainty is not a new condition of entrepreneurship.\n\n\n\nUncertainty is baked into the...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}