{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] The Brain Audit How to Sell More Without Being Pushy","html":"","width":"100%","height":180,"duration":3306,"description":"My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.\nHe’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.\nIn this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.\nListen in to learn this step by step process you can apply in your daily work starting today.\nTopics covered:\nLearning responsibility at a young age\nOverpromising by marketers\nLife satisfaction at a certain level of income\nThe Brain Audit methodology\nFinding the target profile and solving their problem\nAnswering customer objections\nCurating valuable testimonials\nImplementing successful risk reversals\nUniqueness\n\nResources mentioned:\nHow to Convince Someone to Buy (Without Being Pushy)\nThe Brain Audit\nPsychotactics.com\nOriginals by Adam Grant\nTimHarford.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}