{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"4 Vital Things To Do Before Marketing Your New Startup","html":"","width":"100%","height":180,"duration":2836,"description":"Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator.\nHer work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business.\nFounders tend to skip the basics of marketing foundations, and this crucial step can make or break your business.\nListen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business.\nTopics covered:\nThe importance of marketing foundations\nGrowth hacking pitfalls\nCustomer development work\nResources to identify ideal customers\nCreating your first value proposition\nFilling success gaps\nNichole’s recommended reading\nResources mentioned:\nHow to Validate Your Business Idea in 3 Steps (The Right Way)\nNicholeElizabethDeMere.com\nIdeal Customer Profile Framework by Lincoln Murphy\nStrategyzer’s Value Proposition Design\nUseful Value Proposition Examples (and How to Create a Good One) by ConversionXL\nWomen in Tech Spotlight: Shayla Price, Creatrix Tiara, Tiffany Mikell, Archana Madhavan\nRecommended Resources: Sixteenventures.com, ConversionXL, GetUplift, CopyHackers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}