{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The B2B CMO Podcast with Jon Miller and Sydney Sloan","title":"Why Your Marketing Org Chart Is Already Obsolete with Dom Colasante, Founder of 2X","html":"","width":"100%","height":180,"duration":1259,"description":"Most CMOs are trying to solve an operating model problem with a job posting. Dom Colasante is the founder of 2X, and he has spent the better part of a decade helping B2B companies run marketing, sales, and customer success as one system. Following 2X's acquisition of KnownWell, he is betting the company on what he calls the human agentic go-to-market model. This model involves expert teams and AI agents fused so tightly you cannot tell which is which.\n\nIn this rapid-fire conversation, Dom joins Sydney Sloan to explain why asking the same people to own both strategy and execution suboptimizes both, how to sort every piece of go-to-market work into three buckets, and why the single most common mistake he sees right now is a CMO hoping one expensive hire will rewire the whole function.\n\nThis episode is part of a partnership between The B2B CMO Project and 2X. \n\nJump Into the Conversation:\n(00:00) Why 2X is betting on human agentic go-to-market\n(01:57) Why the go-to-market org chart is finally breaking down\n(02:36) What happens when one team owns both strategy and execution\n(05:46) Inside the human agentic operating model and the KnownWell acquisition\n(07:52) Why every workflow should have both human and AI in it\n(09:22) Door one versus door two and why growth beats efficiency\n(12:13) The three buckets of go-to-market work\n(15:14) Where to start and the honest talent conversation\n(17:46) The mistake CMOs are making with the single go-to-market engineer\n\nKey Takeaways\nOne team owning both strategy and execution suboptimizes both. Strategy shrinks to what that team can personally execute, and execution never gets the full best practice treatment because the same people are busy thinking. Dom's fix is specialization of labor, with the two groups still on one team and the integration point on collaboration rather than day-to-day work.\nOnce you split them, the marketing, sales, and CS silos stop mattering as much. Execution across all three is largely the same motion, and...","thumbnail_url":"https://img.transistorcdn.com/knMyK_PHzrcpzD9ir526SwtsYds11WxoXrHnF5DGctU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjhj/NTc3MGVhMjg4MDA1/NDkyMjczYWZmOTU1/YTRkMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}