{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"054 How Narrowing Your Niche Can Help You Grow Faster","html":"","width":"100%","height":180,"duration":1021,"description":"I want to talk to you today about what I see as one of the most important or biggest levers that you can pull in your business to help you grow. And that is specializing and narrowing down who you serve. \nNarrowing your niche is an incredibly important thing to do to help you grow your accounting practice.\nWhat I want to talk about is why it's harder to be a generalist, what the benefits are of specializing and nIching down. I want to address the fears and the myths about niching down. I want to give you some examples of what it might look like to choose a specialty, what you do, and who you do it for, plus some sample messaging and where to start.\nNiching down includes two things: what you do and who you do it for.\nSome of the fears that I hear when I talked to my own clients and other people about niching down:\n What if I lose potential clients?\nI don't want to have to say no or turn away other people who come to me who aren't in my niche: afterall, I can help just about anyone!\nIf you want the list of 20 possible initiatives and specialties to reference to give you some ideas to get started, download the free PDF: Possible Specialties and Niches.\nListeners, I want to hear from you. What was your key takeaway from this episode? Come share in the She Thinks Big Facebook group.\n\nDownload PDF: Possible Specialties and Niches: https://shethinksbigcoaching.com/054-pdf-download\n\nUpcoming Webinars/Workshops: https://shethinksbigcoaching.com/webinars-workshops-schedule/\n\nWork with Geraldine:\nStrategy Session https://shethinksbigcoaching.com/strategy-session/\n1:1 Coaching https://shethinksbigcoaching.com/business-coaching/\nVIP Day https://shethinksbigcoaching.com/vip-day/","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}