{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Growth Stories","title":"25% of Patients Churn From Treatment — How One Healthtech Startup Fixed Retention","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/c86d8133\"></iframe>","width":"100%","height":180,"duration":926,"description":"25% of behavioral health patients quit treatment because they can't stick to their meds. One startup is fixing that.\n\nFeaturing Tony Sterns, founder and researcher behind a clinically validated medication adherence system for chronic mental health conditions.\n\nJean-Michel and Tony walk through how his team built an FDA-tracked Class 2 medical device that combines IoT pill dispensing, situational smart alerting, and visual AI assessments to keep patients on their medications — and keep care teams informed when they're not. Tony shares the behavioral science behind why traditional pill reminders actually train people to ignore alerts, and what his team built instead using soft operant conditioning principles inspired by work alongside B.J. Fogg.\n\n💊 Why pill boxes and watch alarms detrain correct behavior\n🧠 How situational smart alerting reinforces medication habits\n🤖 Visual AI that detects side effects before clinicians can\n🏥 Navigating FDA Class 2 designation for a hardware-software system\n🤝 Why co-opetition with competitors matters in healthtech\n\n⏱️ Timestamps:\n00:00 The medication adherence problem nobody solved\n01:30 Situational smart alerting explained\n03:00 Care team integration when patients miss doses\n04:00 Behavioral science roots and B.J. Fogg connection\n05:00 Avoiding the \"temple of pills\" and detraining\n06:00 Journey to market and regulatory path\n08:00 FDA Class 2 designation and contract manufacturing\n10:00 Winning AMIA, surviving COVID, and rebuilding momentum\n10:50 AI, HIPAA compliance, and data architecture\n13:00 Advice for founders building in regulated markets\n\n🔥 Building a B2B company and want qualified conversations with decision-makers? 👉 https://www.rapidproductgrowth.com\n\n🔗 Website: https://www.rapidproductgrowth.com\n🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/\n\n#HealthTech #MedicalDevice #SaaS #MedicationAdherence #RapidProductGrowth","thumbnail_url":"https://img.transistorcdn.com/X4IT14P2xMDfcTDbs7hsQIK9BMr3b8jaJAuqZx6l-bo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZmU0/OWYxNGQxM2EzNTA3/YmFiMzNiNDBjM2Qw/YTU1Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}