{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Untold","title":"S02 E09 We're Not the Cheapest and Never Will Be (Here's the Strategy) |Wilson Simons","html":"","width":"100%","height":180,"duration":1881,"description":"Wilson Simons built a manufacturing company serving SpaceX, Airbus & Boeing — and he did it by refusing to compete on price. Here's the strategy behind it. What does it actually take to win contracts with the biggest aerospace brands in the world — without being the cheapest option in the room?\nWilson Simons, President of Specialized Manufacturing, breaks down the leadership philosophy and business strategy behind one of the fastest-growing aerospace component manufacturers in the country. This year alone? They're tracking 50% over last year's numbers.\nIn this episode, Wilson gets brutally honest about: \n→ Why he posts their quarterly performance metrics publicly on LinkedIn — even the bad ones \n→ How refusing to discount is becoming a competitive advantage \n→ The accountability culture that earned clients like SpaceX, Airbus, Boeing & Lockheed Martin \n→ Why 80-90% of his hires are entry-level — and how he builds them into A-players \n→ What leadership stress actually feels like that nobody tells you before you take the top seat.\nWilson's core belief: \"We are not the cheapest — but there's a reason. We hold ourselves to high standards and we create the best work possible.\" That's not a tagline. It's a filter for every customer, every hire, and every decision.\nIf you're a business owner, CEO, or executive figuring out how to grow without racing to the bottom on price — this one is for you.\n🔔 Subscribe for more CEO conversations like this one. \n📲 Connect with Wilson Simons on LinkedIn: https://www.linkedin.com/in/wilson-simons-492024125\n🌐 Specialized Manufacturing: https://www.specializedmfg.com\nHashags:\n#CEOInterview #PricingStrategy #ManufacturingBusiness #Leadership #BusinessLeadershipPodcast #Manufacturing #AerospaceManufacturing #LeadershipPodcast #SmallBusinessIdeas #BusinessIdeas #CEO\nConnect with Jon on LinkedIn where he shares leadership insights regularly:  \nhttps://linkedin.com/in/jonspiesman\nBook a free exploration call with Jon here:...","thumbnail_url":"https://img.transistorcdn.com/x8KN8zc9CLDQ9QF9BG27WZecnAtCgx8_0HNqt56lRZ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYTMz/MGVmNjBmYzFmN2I4/YmU4NTkzNDFlZjNh/ZWY2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}